Happy holidays everyone!
Back in October, while the Whispers of Persephone KickStarter was running, I came up with an idea for a holiday themed RPG book detailing useful and fun magic items. Zack Viola liked the idea, and so he launched the KickStarter campaign for the book last night.
While I'm finishing up Whispers for fulfillment, Zack is going to be running the campaign for the Holiday magic item book. It will be good for him to learn the creator applications on KickStarter for his future endeavors.
What we did with this crowd funding campaign:
This project is something of an oddity, in that we launched the campaign to fund our marginal costs but we wanted to keep the campaign simple and the pledge level low. We hit upon the idea of having only one backer tier and keeping the rewards as digital only for simplicity sake.
$4 backer tier: The only backer tier for this campaign was specifically created to provide value for the backers while minimizing fulfillment expenses and facilitating a rapid delivery of rewards. To maximize value for the backer, we are distributing PDF and Print on Demand codes for hard cover and soft cover versions of the book. {
Yes, this means we aren't making any money on the print versions through this campaign. The purpose is to provide the best value possible for the backer. This is our way of saying 'Happy Holidays' to the KickStarter community}
How it's going so far:
We didn't promote this campaign much before launch but we've seen several people sharing links for us on social media platforms. As of this writing, the campaign is less than twelve hours old and hasn't yet funded. With six days left in this short campaign I'm optimistic that we'll reach our goal.
Fulfillment:
Normally, I wait to fulfill campaigns until after the money comes in from Kickstarter. This is due, in large part, because I usually need to use that money to pay for printing costs and shipping. With this campaign, where are rewards are digital, fulfillment will begin Christmas Eve night after the backer survey goes out. PDF files will be sent out starting that evening, and the print on demand codes will go out once they are available from drivethrurpg.com.
For other creators:
Running a campaign like this, where you are collaborating with someone you work well with, is a lot of fun. This project benefits from having little stress on either Zack or I and is a fun holiday project. If you decide to run a campaign like this yourself, I recommend far more advance promotion that Zack and I did, as we limited ours to a few social media blurbs and reached out to some bloggers and podcasters we know. Give yourself a couple of weeks ahead of launch to build interest.
Here's to one last KickStarter campaign for 2018!
Now, I'm going to get back to work finishing up the things I've left to do for Whispers of Persephone. Backers are getting that book this month and I've still a few things to take care of.
Check out Santa Dragon Claws Presents at the link below. Happy holidays to you all!
